The Rare Bird difference.

We blend strategy, creativity, and hands-on partnership to bring your ideas to life. Our approach is custom, collaborative, and designed to help your business grow. We bring steady support every step of the way.

Our Trusted Flock

Kristin Ellington, Founder & Lead Strategist

Hi, I’m Kristin, Founder and Lead Strategist of Rare Bird. I’ve spent my career guiding big ideas from vision to execution, blending strategy, branding, and technology to help founders clarify what they’re building and why it matters. As a business coach and creative collaborator, I bring sharp thinking, cultural relevance, and practical insight to every project.

I’ve worked across industries, from for-profit to nonprofit, including product companies, media and entertainment, hospitality, and retail. And Rare Bird is powered by a trusted network of creatives and technologists who are not just experts in their craft, but a joy to work with. We’re flexible, efficient, and built to deliver exceptional results.

John Giordani, Creative Art Direction & Design

Hi, I’m John. I’ve been helping clients reach their branding goals through design for over thirty years. Visual communication is my passion. I started my career in publishing, working in the art departments of music and fashion magazines. As the web evolved, so did I, changing industries to jump head first into designing for the screen. UX and UI became my daily bread but I still kept a foot in the print world.

Let’s make your branding and marketing dreams a reality. We can create tools, systems and style guides that can make the task of doing business easier, and make you look better than ever.

Where Ideas Take Flight

  • We Begin With Curiosity

    What are we solving? For whom? And why now?

  • Built for You, No One-Size-Fits-All.

    Real solutions shaped around your business, not pulled from a template.

  • Strategy You Can Actually Use

    If it doesn’t help you move, communicate, or sell — it’s not a strategy.

  • We Make the Complex Feel Simple

    No jargon. No fluff. Just understanding, useful tools, and forward momentum.

  • Collaboration, Not Big Reveals

    We listen closely, share early, and shape every idea together.

  • Make it real, then make it better.

    No drama, no pressure — just steady, thoughtful progress.

  • Systems That Scale With You

    Tech, tools, and workflows that support your growth — without overwhelming you.

  • Built for Today. Ready for Tomorrow.

    Your brand, your systems, and your operations — all aligned for flight.

Fiorella Iannuzzelli

Fiorella Iannuzzelli
Strategist & Vision Builder

Brett Webb
Creative & Tech Strategist

Anthony Placet
Developer & Tech Strategist

Our Clients Say It Best

  • "Kristin is a master of strategy and brand development. She has an incredible ability to translate our ideas into clear messaging, creating a stronger brand voice and a website that truly reflects who we are. Her laser focus and attention to detail are unmatched; I've never experienced anything like it with any other brand strategist. Our website and company image have never been as clear and focused, and we owe it all to her unwavering commitment to detail, discipline, and creativity."

    Robin Reigi, Founder, Robin Reigi Inc.

  • “Working with Kristin was such a gift. She was incredibly thorough and left no stone unturned when it came to my brand and business strategy. She was creative, innovative, insightful, and empowering. She maintained strong boundaries, which were exactly what I needed to stay on track and remain accountable. Working with Kristin is inspiring, and I would highly recommend her to anyone who needs to start a business or take their business to the next level.”

    Rachel Allyn, PHD, Somatic Healer

  • “Kristin is a born leader, and one of the most committed and passionate people I've ever met. She works tirelessly to ensure the best product possible for her clients and enables her team to do the same. She's creative and has a real ability to think big picture and be very detail-oriented at the same time."

    Andy Pratt, Head of UX for Growth and Discovery, Gemini at Google Deepmind

  • “I have worked with Kristin and her team several times, most recently on a quick turnaround customer engagement project for a high-profile entertainment brand. I am particularly impressed with Kristin's adept ability to get not only what the client wants but also what they strategically need to be successful. Her flexibility and creative problem-solving skills enable her to consistently deliver and exceed expectations while staying on budget and on schedule. "

    Christina Malucelli, Global Director, Video at Getty Images